Not a single scientist has yet managed to fully examine the phenomenon of creativity and explain where our creativity comes from, how to control, develop and stimulate it. The author of the film, Herman Vaske, also asked this question and decided to conduct a research of his own. For more than thirty years, the director has been collecting interviews with artists and thinkers, including Nobel and Oscar winners, stars of visual art, music, film production, literature, philosophy, politics, business and science. He asked them all only one question: «Why are you creative?» Hurry up to see Quentin Tarantino, David Lynch, Demien Hirst, Marina Abramovich, Yoko Ono, Takeshi Kitano, David Bowie and others answering this question, first feeling embarrassed and then laughing.